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Designed a brand identity for a content expert in Architecture and Design, balancing writing, styling, and the space between them. The three verticals, each unique yet connected, form a cohesive whole. A standardized logo, typography, and visuals ensure consistency, while distinct colors reflect their individuality. This approach creates a unified yet diverse brand story.
Designed a logo featuring the letter M, representing the last name, and developed a versatile logo system to adapt seamlessly across different spaces and formats.
With the logo and brand guidelines in place, mockups were created for various brand assets, including:
- Proposal books
- Business cards
- Bills and invoices
- App icon
- Stamp
These elements ensure a consistent brand identity across all touchpoints.
Social media posts are designed using templates to ensure:
- Easy sharing of opinions
- Consistent visuals across all posts
- Streamlined design process without extra effort
For both print and digital, the typography needed simplicity and adaptability. Clean-lined fonts were chosen for clarity, with a touch of calligraphy for uniqueness. Baskerville (classic), Beloved (calligraphic), and Inter (modern) together reflect the brand’s approachable nature. Their availability across various tools ensures a practical, versatile, and visually appealing identity.
The muted color palette and minimalist style reflect a clean, understated aesthetic that emphasizes clarity and professionalism. This approach ensures the content takes center stage, creating a sophisticated yet approachable brand identity.
The brand language, style and tonality all point towards a very personalized form of storytelling that is original, and hence, memorable. Metaphors make it interesting but the natural flow of the content gives the much essential balance to its complexities. Together, it is something that connects, right at the first sight.
Imagery should focus on macro details with plain backgrounds, matching the brand’s primary color tones. For people, use cut-outs to maintain focus on the subject. This clean, minimalist approach aligns with the brand’s aesthetic and color palette.
Message bubbles as a brand texture symbolize clear communication and the exchange of ideas, reinforcing Akshaya Muralikumar's role in conveying architectural concepts effectively.
